Which location is measured?

This article explains what role a location plays in your monitoring and in your KI Score. You'll also learn why KI Score sometimes measures a market at a larger level than the one you selected.

Monitoring: the measurement country per prompt

In monitoring, location is set per prompt, at the country level. Each of your own prompts has at least one Messland (Country), and at most 10. KI Score queries the prompt from that country's geographic context. If a prompt has several measurement countries, each one is measured separately and costs credits like a separate prompt. So a run sends each active prompt exactly once per measurement country to each selected AI provider.

When you add new prompts, the country you chose during onboarding is preselected, and you can change it there. You'll see the measurement countries as flags in the Messland (Country) column of the prompts table. Clicking the flags opens Messländer bearbeiten (Edit measurement countries) for that prompt. For several selected prompts, use Messländer bearbeiten (Edit countries) in the bar that appears once you select them. With Filter hinzufügen (Add filter) → Messland (Country), you can show only prompts with certain measurement countries. In Responses, the Land (Country) column names each answer's measurement country. The schedule has no location setting of its own.

The measurement country is independent of your KI Score market. You can't set a place below the country level, such as a city. If you want to know how AI systems answer questions about a particular place, name the place in the prompt itself, for example “Which tax advisor in Cologne specializes in start-ups?” A place name in the prompt stays part of the question.

Note: A change to the measurement countries applies from the next run. Answers already measured keep their original context. The former Standorte (Locations) view under Prompts no longer exists; its old address takes you to the prompts table.

Measurement area of the market

A geographic market only belongs to the KI Score. There, what counts is the measurement area of your market. A market combines exactly one offering with one geographic market, for example “Sneakers × Germany.” For your primary market, whose score appears in the sidebar next to the KI-Score entry, the area comes from your market profile: the starting location and the market mode (local, regional, national, or DACH). Additional markets are measured for the area stored with each market.

All brands in a market are measured with the same question set for exactly this area. Your own monitoring prompts don't change the KI Score.

When the measured market differs

To measure a market, KI Score needs at least 10 usable questions for its question set. If there isn't enough measurable AI demand for your primary market at the level you chose, KI Score automatically measures at the next level up, and further up step by step if needed, for example city → region → country. Your original selection stays saved in the market profile.

When this happens, the KI Score page shows the notice Gemessener Markt weicht ab (Measured market differs). The text below it names your starting location, the market mode, and the level that is actually measured. If the KI Score team has set the measurement area, the notice says so as well.

Note: If a higher level is measured, your KI Score refers to that larger area. A score for an entire country isn't a score for your city. Keep the notice in mind when you compare your KI Score with other brands or share it internally.

If real demand isn't sufficient at any level, KI Score adds AI-generated questions to the question set at the level you chose until there are 12. The measurement preview in onboarding points out that questions were added by AI. If that doesn't work either, KI Score doesn't quietly measure somewhere else. Instead, the case goes to the KI Score team for review. KI Score doesn't automatically expand additional markets to a higher level.