Competitors
Your competitors side by side
Track competitors in the same AI answers as your brand and compare head to head.
Know Where You Stand Against Your Competitors
Discover New Competitors
An AI analysis of your answers finds up to 25 brands named next to you, added to your tracking in one step.
Compare Side by Side
Share of voice, mention rate and citation rate, you and one competitor side by side.
Find the Topics You Trail In
The gap for each topic of your prompts in percentage points, your biggest deficits on top.
Tracked with Aliases and Domain
Add a competitor's spellings and domain, so every mention and citation counts toward them.
Export as CSV
Select competitors and export them with mention rate, website and aliases as a CSV file for your reports.
Compare by AI System
The same comparison for each AI provider and model, calculated from its own answers only.
Pick your AI assistants
New websites start with ChatGPT and Google AI Overview. Add more AI systems up to your plan's limit.
Study the competition
See who AI recommends instead
See which competitors show up in the answers to your prompts, and how often.
Plan content where you trail
Start with the topics where a competitor leads most, and check after the next run whether the gap closes.
Compare AI systems
See whether a competitor does better in Perplexity than in ChatGPT.
Check a new competitor straight away
Add a brand and see its values across your past answers right away, without waiting for a new run.
Your industry is covered
From banking to wellness: find yours among 35+ industries and see what KI Score measures there for you.
View all industries“With KI Score, we see for the first time how often Europcar and Buchbinder show up in ChatGPT and co. Now we steer our visibility deliberately, not just on Google.”
Europcar / Buchbinder
What teams say about competitor comparison
“We see which competitors appear in the answers to our prompts and how often.”
“We start with the topics where a competitor leads by the most.”
“In Perplexity a competitor leads, in ChatGPT we do. We'd never have seen that otherwise.”
“A new competitor was added and had figures straight away, without a new run.”
“The suggestions showed us brands we weren't tracking yet.”
“After the next run we check whether the gap is shrinking.”
Frequently asked questions
More Features at a Glance
ShoppingSoon
Buyers ask AI which product to choose. KI Score measures whether and how often your brand gets named in these AI purchase recommendations.
Your rivals as AI sees them
Start for free, add your competitors and compare from your first monitoring run.