Fanouts
The searches behind every AI answer
Before AI models answer your prompts, they search the web. Fanouts shows those searches by topic.
See What AI Searches Before It Answers
Every Background Search
How many different searches the models ran, how often, and in how many of your answers.
Grouped by Topic or Prompt
See the searches per topic, per prompt or as one list, with the models that ran them.
Brands in the Searches
Which searches already name your brand, and which name the competitors you track.
Frequent Word Pairs
The phrasings the searches share most, a starting point for the words your content should use.
Filter What You Need
Narrow the searches by topic, tag, model or prompt, or to those that name your brand.
Export as CSV
Take the searches with their counts, answers and models into your own analysis.
How Fanouts finds the searches
The searches come from your own monitoring answers, at no extra cost.
From your own prompts
The searches a model sends while it answers the prompts you monitor, stored with each answer. No extra credits.
Counted cleanly
Searches that differ only in capitalisation or spacing count as one. Occurrences count every search, answers count each answer once.
Which models deliver them
ChatGPT, Copilot, Grok, Claude and DeepSeek pass on their search texts. Gemini, Google AI Overview and Perplexity don't.
Not search volume
Fanouts are what the models searched in our measurements, not how often people search for a term.
Win the searches behind AI answers
Find the content gaps
See which questions the models research before they answer, and cover the ones your pages don't.
Use their words
Brief your content team with the phrasings the searches share most, not with guesses.
Check where you're named
See whether the searches already name your brand, or only your competitors.
Compare the models
Filter by model and see how ChatGPT and Claude research the same prompt differently.
“As a large health insurer, we need to be present where people get their information, increasingly in AI answers. KI Score gives us reliable numbers on this for the first time.”
Techniker Krankenkasse
What teams say about Fanouts
“We see what the models research and cover what our pages don't answer yet.”
“Our content team briefs with the phrases the searches share most often.”
“The searches show whether our brand already appears in them or only our competitors.”
“ChatGPT and Claude research the same prompt quite differently.”
“The fanouts come from our own prompts, at no extra credits.”
“For every answer we see the searches the model ran before it.”
Frequently asked questions
More Features at a Glance
ShoppingSoon
Buyers ask AI which product to choose. KI Score measures whether and how often your brand gets named in these AI purchase recommendations.
Find the searches that matter most
Fanouts is part of every plan. Start for free and see the searches behind your answers.