KI Score
One number for your place in the market
The KI Score shows from 0 to 100 how often ChatGPT, Perplexity and Gemini name your brand and in which position, measured against every brand in your market.
What the KI Score shows
KI Score over time
Your KI Score from 0 to 100 per measurement, next to your competitors' average.
Rank in the market
Every brand in your market by KI Score, with a change shown once it leaves the measurement noise.
Share of AI Voice
Your share of all mentions in your market, weighted by question type.
Source gaps in the market
The sources AI relies on in your market, and where it backs a competitor more often than you.
How the KI Score comes about
The same questions for every brand, over two measuring days, with its uncertainty shown.
Mention and position
Two thirds mention rate, one third position coverage: how often AI names your brand and how far up it appears in the answers.
The same questions for everyone
Every brand in the market gets the same demand-based question set. A market links a service with a measuring region.
Three AI systems
Measured in ChatGPT, Perplexity and Gemini, weekly on Advanced, Premium and Enterprise and monthly on Starter, each time over two measuring days.
Rank with its range
Every rank comes with its 95 percent range. Arrows only appear outside the measurement noise, and values from fewer than three measurements are marked as preliminary.
“As a large health insurer, we need to be present where people get their information, increasingly in AI answers. KI Score gives us reliable numbers on this for the first time.”
Techniker Krankenkasse
What teams say about the KI Score
“The KI Score gives us one number the whole team understands.”
“We see our place in the market, measured on the same questions as every other brand.”
“Arrows only appear outside the measurement noise, so we don't react to chance.”
“Every week we see how often ChatGPT, Perplexity and Gemini name us and in which position.”
“The rank comes with its range, which makes it solid in front of management.”
“We report the KI Score every month next to the classic SEO figures.”
Frequently asked questions
More Features at a Glance
ShoppingSoon
Buyers ask AI which product to choose. KI Score measures whether and how often your brand gets named in these AI purchase recommendations.
Measure your KI Score
Start for free and see where your brand stands against every competitor in your market.