Fitness

ChatGPT picks the gym before the first workout

People ask AI where to work out. KI Score measures if it's your gym.

Where you're losing ground

In every AI answer you either get named or get overlooked. Here's where that's already happening in your market.

The chain next door gets named first

A big-box gym is the default AI names before your studio comes up

Class schedules, membership terms, and amenities get described from whatever AI found last

ClassPass and Mindbody shape what AI says about you more than your own booking page does

How Often AI Picks Your Studio for the Squad

KI Score

Your position in ChatGPT and co., measured regularly.

Every Stat on Your Studio's AI Visibility

Cited Sources

The websites AI relies on when it answers about your brand, counted site by site.

Platform Comparisons

Compare how often and in which position each AI system names you, from ChatGPT to Gemini and Claude.

Real AI Answers

See what ChatGPT, Perplexity, and Gemini say — with position, sentiment, and competitors in the same answer.

Prompt Library

Add the questions your customers really ask AI and see for each prompt whether you're named.

Competitive Benchmarking

Compare your rank and share of AI mentions with every brand in your market, measured the same way for all.

AI Readiness Check

See how ready your website is for AI crawlers, the gaps holding back citations, and how to close them.

Every feature for your industry

ShoppingSoon

Buyers ask AI which product to choose. KI Score measures whether and how often your brand gets named in these AI purchase recommendations.

Learn more

Ready for the New Year rush

Defend your market before New Year's resolutions

Track your score in the market that matters.

See who wins the sign-ups you lose

Identify which gyms AI names instead of yours.

Catch wrong schedule details early

Spot outdated class times AI wrongly attributes to you.

Numbers, not hunches

0–100

KI Score per market, weekly from Advanced, monthly on Starter

8

AI systems to choose from, from ChatGPT through Perplexity to DeepSeek

2,000

resamples statistically back every rank we show

“As a large health insurer, we need to be present where people get their information, increasingly in AI answers. KI Score gives us reliable numbers on this for the first time.”

Techniker Krankenkasse

What teams say about KI Score

“We finally see week by week where our brand shows up in ChatGPT and Perplexity.”

Lena Vogt, Head of SEO

“The score finally gave us one number the whole team actually understands.”

Tobias Reimann, CMO

“Instead of guessing which prompts matter, we now have real data.”

Franziska Aldag, Head of Content

“Within the first week we already saw which competitor was beating us in AI answers.”

Malte Ohlsen, CEO

“Setup took one afternoon, not weeks of onboarding.”

Insa Brechtel, Head of Marketing

“Finally a tool that takes AI Overviews as seriously as classic SEO.”

Jonas Peiter, SEO Manager

Frequently asked questions

Your industry is covered

From banking to wellness: find yours among 35+ industries and see what KI Score measures there for you.

View all industries
Banking
Healthcare
Technology
Education
Higher Ed
Agriculture
BaaS
Entertainment
SaaS
Crypto
Manufacturing
E-Commerce
Logistics
Beauty
Pet
Luxury
Grocery
Hotels
Tours & Activities
Insurance
Wealth
Wellness
Pharma
MedTech
GLP-1
Dev Tools
Restaurants
Franchise
Fitness
Auto Services
Location Services
EdTech
CPG
Financial Services
Travel
Agencies
Multi-Location
Multi-Brand

The arenas where future members find answers

ChatGPT
Perplexity
Gemini
Claude
Copilot
Grok
AI Overviews
DeepSeek

Your gym against the chain next door

Start for free and see in minutes what ChatGPT and co. say about you and your competitors.