Tours & Activities
ChatGPT now plans every stage of the trip
Travelers plan trips with AI. KI Score measures if your tour is in.
Where you're losing ground
In every AI answer you either get named or get overlooked. Here's where that's already happening in your market.
Pushed aside by the big booking platforms
A large booking platform crowds out the operator who actually runs the tour
What's included, the duration, the difficulty — all answered with confidence, none of it checked
A tour that's sold out or seasonal still gets recommended if nothing tells AI otherwise
How Often AI Picks Your Tours for the Squad
KI Score
Your position in ChatGPT and co., measured regularly.
Every Stat on Your Tours' AI Visibility
Cited Sources
The websites AI relies on when it answers about your brand, counted site by site.
Platform Comparisons
Compare how often and in which position each AI system names you, from ChatGPT to Gemini and Claude.
Real AI Answers
See what ChatGPT, Perplexity, and Gemini say — with position, sentiment, and competitors in the same answer.
Prompt Library
Add the questions your customers really ask AI and see for each prompt whether you're named.
Competitive Benchmarking
Compare your rank and share of AI mentions with every brand in your market, measured the same way for all.
AI Readiness Check
See how ready your website is for AI crawlers, the gaps holding back citations, and how to close them.
Every feature for your industry
ShoppingSoon
Buyers ask AI which product to choose. KI Score measures whether and how often your brand gets named in these AI purchase recommendations.
Four ways tour operators get booked
Defend your destination before peak season
Track your score in the market ‘day tours for solo travelers’ and see weekly whether you gain or lose ground.
See who wins the bookings you lose
Identify which operators AI names next to you or instead of you, and how Share of AI Voice in your market shifts over time.
Catch wrong itinerary details early
Spot outdated pricing or inclusions AI wrongly attributes to your tour before a traveler books based on them.
Get listed where AI actually reads
Use the cited-sources view to see which marketplaces and blogs feed the answers in your market, and close the gaps that matter first.
Numbers, not hunches
0–100
KI Score per market, weekly from Advanced, monthly on Starter
8
AI systems to choose from, from ChatGPT through Perplexity to DeepSeek
2,000
resamples statistically back every rank we show
“With KI Score, we see for the first time how often Europcar and Buchbinder show up in ChatGPT and co. Now we steer our visibility deliberately, not just on Google.”
Europcar / Buchbinder
What teams say about KI Score
“We finally see week by week where our brand shows up in ChatGPT and Perplexity.”
“The score finally gave us one number the whole team actually understands.”
“Instead of guessing which prompts matter, we now have real data.”
“Within the first week we already saw which competitor was beating us in AI answers.”
“Setup took one afternoon, not weeks of onboarding.”
“Finally a tool that takes AI Overviews as seriously as classic SEO.”
Frequently asked questions
Your industry is covered
From banking to wellness: find yours among 35+ industries and see what KI Score measures there for you.
View all industriesThe arenas where travelers find answers
Outpace other tours in ChatGPT answers
Start for free and see in minutes what ChatGPT and co. say about you and your competitors.