Can I measure multiple brands per website?

In KI Score, each website has exactly one brand. This article explains how to capture other spellings and product names of that brand, and how to measure a second brand separately.

Short answer

No, a website always measures a single brand of your own. The Website bearbeiten (Edit website) dialog has exactly one Marke (Brand) field for it. KI Score does not offer multiple brands of your own within one website.

You have two options:

• If the names belong to the same brand, such as abbreviations, alternative spellings, or product names, add them as aliases. They then count as mentions of that one brand.
• If a brand needs its own metrics, create a separate website for it in your workspace.

Spellings of the same brand as aliases

Aliases are alternative names that KI Score uses to recognize your brand in answer text. To manage them:

1. Open the Competitors page under “Sichtbarkeit” (Visibility) in the sidebar.
2. In the row for your own brand, marked with the Du (You) badge, open the actions menu.
3. Select Bearbeiten (Edit). The Eigene Marke bearbeiten (Edit your brand) dialog opens.
4. Enter the spellings in the Aliase (kommagetrennt, optional) (Aliases, comma-separated, optional) field, separated by commas.
5. Click Speichern (Save).

Every mention of an alias counts toward your brand’s metrics. There are no separate numbers per alias, so aliases only make sense for names you want to evaluate together.

Note: Monitoring metrics are always calculated with your current brand and alias list. If you change aliases, the values of answers already stored change as well.

Another brand as its own website

To measure a sub-brand or a second brand on its own, it needs its own website in your workspace. However, each address can be added only once per workspace. KI Score rejects a second website with a domain that already exists.

1. Open the website picker at the top of the sidebar.
2. Select Website hinzufügen (Add website).
3. Enter the domain.
4. In the Markenname (Brand name) field, enter the name of the other brand if the suggested name doesn’t fit.
5. Follow the remaining setup steps.

Each website has its own prompts, its own schedule, and its own competitors. To see each brand’s results separately, switch between the websites in the website picker.

How many websites you can create depends on your plan: Essential 1, Advanced 2, Premium 5. Enterprise includes unlimited websites unless otherwise agreed. Once you reach the limit, Website hinzufügen is disabled and the menu shows the reason. You can only get more websites with a larger plan; see Plans.

What this means for credits and markets

An additional website isn’t a free extra. It shares your workspace’s allowances:

• Credits: Each website uses its own credits for its active prompts, on every run and for each selected AI provider. If you measure two brands with a similar number of prompts, the same AI providers, and the same schedule, you’ll use roughly twice as many credits.
• Markets: The markets of all websites share the workspace’s market allowance. An identical combination of offering and market counts only once.

None of this applies to aliases: they cost no extra credits and don’t take up another market.