Insurance
Insurance comparisons now happen in ChatGPT
Shoppers compare policies with AI. KI Score measures if you're named.
Where you're losing ground
In every AI answer you either get named or get overlooked. Here's where that's already happening in your market.
The comparison sites' favorite gets named first
A comparison site's pick is the carrier name AI reaches for first
Coverage, exclusions, and premiums get quoted with confidence your policy documents don't support
A wrong coverage claim traced back to your carrier is a compliance conversation, not a correction
How Often AI Picks Your Insurance Brand for the Squad
KI Score
Your position in ChatGPT and co., measured regularly.
Every Stat on Your Insurance Brand's AI Visibility
Cited Sources
The websites AI relies on when it answers about your brand, counted site by site.
Platform Comparisons
Compare how often and in which position each AI system names you, from ChatGPT to Gemini and Claude.
Real AI Answers
See what ChatGPT, Perplexity, and Gemini say — with position, sentiment, and competitors in the same answer.
Prompt Library
Add the questions your customers really ask AI and see for each prompt whether you're named.
Competitive Benchmarking
Compare your rank and share of AI mentions with every brand in your market, measured the same way for all.
AI Readiness Check
See how ready your website is for AI crawlers, the gaps holding back citations, and how to close them.
Every feature for your industry
ShoppingSoon
Buyers ask AI which product to choose. KI Score measures whether and how often your brand gets named in these AI purchase recommendations.
Three levers for insurers
Defend your segment before renewal season
Track your score in the market that matters and see week by week whether you gain or lose ground.
See who wins the quotes you lose
Identify which carriers AI names next to you or instead of you.
Catch wrong coverage claims early
Spot outdated terms AI wrongly attributes to your policy before a shopper acts on them.
Numbers, not hunches
0–100
KI Score per market, weekly from Advanced, monthly on Starter
8
AI systems to choose from, from ChatGPT through Perplexity to DeepSeek
2,000
resamples statistically back every rank we show
“As a large health insurer, we need to be present where people get their information, increasingly in AI answers. KI Score gives us reliable numbers on this for the first time.”
Techniker Krankenkasse
What teams say about KI Score
“We finally see week by week where our brand shows up in ChatGPT and Perplexity.”
“The score finally gave us one number the whole team actually understands.”
“Instead of guessing which prompts matter, we now have real data.”
“Within the first week we already saw which competitor was beating us in AI answers.”
“Setup took one afternoon, not weeks of onboarding.”
“Finally a tool that takes AI Overviews as seriously as classic SEO.”
Frequently asked questions
More industries
Your industry is covered
From banking to wellness: find yours among 35+ industries and see what KI Score measures there for you.
View all industriesThe arenas where people comparing policies find answers
Your policies in the market comparison
Start for free and see in minutes what ChatGPT and co. say about you and your competitors.