Luxury

Luxury buyers now ask ChatGPT first

Shoppers compare houses with AI. KI Score measures if you're named.

Where you're losing ground

In every AI answer you either get named or get overlooked. Here's where that's already happening in your market.

Your house, lumped in with the wrong names

A rival house is the name that shows up in the AI-built gift guide

Decades of craftsmanship get flattened into a generic product summary

Nothing today shows you how AI is framing what makes the house worth the price

How Often AI Picks Your House for the Squad

KI Score

Your position in ChatGPT and co., measured regularly.

Every Stat on Your House's AI Visibility

Cited Sources

The websites AI relies on when it answers about your brand, counted site by site.

Platform Comparisons

Compare how often and in which position each AI system names you, from ChatGPT to Gemini and Claude.

Real AI Answers

See what ChatGPT, Perplexity, and Gemini say — with position, sentiment, and competitors in the same answer.

Prompt Library

Add the questions your customers really ask AI and see for each prompt whether you're named.

Competitive Benchmarking

Compare your rank and share of AI mentions with every brand in your market, measured the same way for all.

AI Readiness Check

See how ready your website is for AI crawlers, the gaps holding back citations, and how to close them.

Every feature for your industry

ShoppingSoon

Buyers ask AI which product to choose. KI Score measures whether and how often your brand gets named in these AI purchase recommendations.

Learn more

How luxury houses defend their lead

Defend your tier before a launch

Track your score in the market ‘entry watches under €5,000’ and see weekly whether you gain or lose ground.

See who wins the comparisons you lose

Identify which houses AI names next to you or instead of you, and how Share of AI Voice in your market shifts over time.

Catch wrong positioning early

Spot outdated pricing or heritage claims AI wrongly attributes to your house before a shopper acts on them.

Get cited where AI actually reads

Use the cited-sources view to see which press and platforms feed the answers in your market, and close the gaps that matter first.

Numbers, not hunches

0–100

KI Score per market, weekly from Advanced, monthly on Starter

8

AI systems to choose from, from ChatGPT through Perplexity to DeepSeek

2,000

resamples statistically back every rank we show

“With KI Score, we see for the first time how often Europcar and Buchbinder show up in ChatGPT and co. Now we steer our visibility deliberately, not just on Google.”

Europcar / Buchbinder

What teams say about KI Score

“We finally see week by week where our brand shows up in ChatGPT and Perplexity.”

Lena Vogt, Head of SEO

“The score finally gave us one number the whole team actually understands.”

Tobias Reimann, CMO

“Instead of guessing which prompts matter, we now have real data.”

Franziska Aldag, Head of Content

“Within the first week we already saw which competitor was beating us in AI answers.”

Malte Ohlsen, CEO

“Setup took one afternoon, not weeks of onboarding.”

Insa Brechtel, Head of Marketing

“Finally a tool that takes AI Overviews as seriously as classic SEO.”

Jonas Peiter, SEO Manager

Frequently asked questions

Your industry is covered

From banking to wellness: find yours among 35+ industries and see what KI Score measures there for you.

View all industries
Banking
Healthcare
Technology
Education
Higher Ed
Agriculture
BaaS
Entertainment
SaaS
Crypto
Manufacturing
E-Commerce
Logistics
Beauty
Pet
Luxury
Grocery
Hotels
Tours & Activities
Insurance
Wealth
Wellness
Pharma
MedTech
GLP-1
Dev Tools
Restaurants
Franchise
Fitness
Auto Services
Location Services
EdTech
CPG
Financial Services
Travel
Agencies
Multi-Location
Multi-Brand

The arenas where luxury shoppers find answers

ChatGPT
Perplexity
Gemini
Claude
Copilot
Grok
AI Overviews
DeepSeek

Your house among the big names

Start for free and see in minutes what ChatGPT and co. say about you and your competitors.