Market Questions
Real market questions decide who leads
Every market is measured with a fixed question set built from real search demand.
From score to action plan
KI Score
Your position in ChatGPT and co., measured regularly.
From score to action plan
Cited Sources
The websites AI relies on when it answers about your brand, counted site by site.
Platform Comparisons
Compare how often and in which position each AI system names you, from ChatGPT to Gemini and Claude.
Real AI Answers
See what ChatGPT, Perplexity, and Gemini say — with position, sentiment, and competitors in the same answer.
Prompt Library
Add the questions your customers really ask AI and see for each prompt whether you're named.
Competitive Benchmarking
Compare your rank and share of AI mentions with every brand in your market, measured the same way for all.
AI Readiness Check
See how ready your website is for AI crawlers, the gaps holding back citations, and how to close them.
The same questions for every competitor
From demand data to a fixed question set that stays comparable week after week.
Built from search demand
Questions come from a curated search-term list and demand data, not from invented prompts. Branded questions and duplicates are removed.
Four question intents
Recommendation, comparison, problem and information questions, weighted by how close they are to a buying decision.
Fixed and private per market
Every brand in a market is measured with the same 10–15 questions. The set stays private, so no one can optimize against it.
Your own prompts on top
Track the questions that matter to you in monitoring, separately from the market score.
Pick your AI assistants
New websites start with ChatGPT and Google AI Overview. Add more AI systems up to your plan's limit.
Your strategy by question intent
See which intents you win
Find out whether AI names you for recommendations but drops you in comparisons.
Spot gaps in problem questions
See where buyers describe a problem and AI answers with your competitors.
Add the prompts only you care about
Monitor your own product and campaign questions next to the market set.
Compare fairly across your market
Identical questions for every brand make rank and Share of AI Voice comparable.
Numbers, not hunches
0–100
KI Score per market, weekly from Advanced, monthly on Starter
8
AI systems to choose from, from ChatGPT through Perplexity to DeepSeek
2,000
resamples statistically back every rank we show
Your industry is covered
From banking to wellness: find yours among 35+ industries and see what KI Score measures there for you.
View all industries“As a large health insurer, we need to be present where people get their information, increasingly in AI answers. KI Score gives us reliable numbers on this for the first time.”
Techniker Krankenkasse
What teams say about market questions
“We now see that AI names us in recommendations but not yet in comparisons.”
“On problem questions AI answers with our competitors. That's exactly where we start now.”
“Because every brand gets the same questions, the market comparison is finally fair.”
“Our campaign questions run as our own prompts next to the market set.”
“The questions come from real search demand, not from our brainstorming.”
“That the question set stays private makes the rank credible for us.”
Frequently asked questions
More Features at a Glance
ShoppingSoon
Buyers ask AI which product to choose. KI Score measures whether and how often your brand gets named in these AI purchase recommendations.
Where AI picks others over you
Start for free and see where your brand shows up across your market's questions.