Which pages do visitors from AI answers land on?

When people click a link to your website inside an AI answer, KI Score shows which page they arrive on. This article explains where to find that overview, what it requires, and how to compare it with the pages AI answers cite.

The “Landingpages” card

Landing pages live in Traffic Overview on the KI-Verweise (AI referrals) tab.

1. In the sidebar, under KI-Traffic (AI traffic), open Traffic Overview.
2. At the top, under Zeitraum (time period), pick the period you want: a preset such as Letzte 7 Tage, Letzte 14 Tage, or Letzte 30 Tage (last 7, 14, or 30 days), or your own range in the calendar.
3. Stay on the KI-Verweise tab.
4. Scroll to the Landingpages card.

The card is a table with three columns:

The table shows the ten most frequent paths, sorted from highest to lowest. It doesn't list any further pages.

An AI referral is counted once per session and AI source. That makes the landing page the page the session arrives on. Pages the visitor opens afterward don't count.

Note: You can't filter the card by a single landing page, and it doesn't show which AI service sent the visitors to a particular page. For the breakdown by AI service, see the Top-KI-Quellen (top AI sources) card on the same tab. Traffic Overview has no file export.

Requirement: traffic integration

Landing pages only appear if your website reports page views to KI Score. That takes a server-side integration, and the Server API is the reliable way to set it up. You'll find the instructions in the sidebar under Einstellungen → Traffic-Tracking (Settings → Traffic tracking). KI Score doesn't offer a JavaScript snippet for the browser.

An AI referral is a human visit that comes from one of these services:

• ChatGPT
• Perplexity
• Claude
• Gemini
• Copilot
• Grok
• DeepSeek
• Mistral
• Meta AI

KI Score identifies the origin from the referrer or the utm_source parameter. Visits from other AI services, and visits that carry neither signal, don't appear in the card. Requests from AI crawlers don't count as referrals. They're listed on the KI-Crawler (AI crawlers) tab.

If the selected period has neither AI referrals nor crawler detections, Traffic Overview shows a notice instead of the cards, with the button Integration prüfen (check integration) or Integration einrichten (set up integration). If there are only crawler detections, the Landingpages card shows the notice Noch keine Daten (no data yet).

Comparing landing pages with cited pages

Landing pages show where visitors actually arrive. To see which of your pages AI answers name as a source, go to Sources and open the Seiten (pages) view. Remove the preset Nur Drittquellen (third-party sources only) filter there, because it hides your own domain. That data comes from your monitoring, meaning the answers to your own prompts.

The two lists answer different questions, and they often overlap only partly:

• A page is cited but doesn't show up as a landing page. The AI names the page, but in the selected period nobody landed there through the recognized AI services.
• A page is a landing page but isn't cited in your monitoring. Visitors are coming from AI answers to questions your prompts don't cover, or from a service your monitoring doesn't query.

KI Score doesn't offer a combined per-page metric that joins the two lists. Compare the paths yourself, for example over the same 30-day span. Pages that bring in many visitors but aren't cited are a good starting point for new prompts.