A mention is not necessarily a recommendation
Vincent Sünderhauf
“Providers A and B suit this use case; C is rather expensive for it.” All three brands were mentioned. A simple mention count would conceal the difference between them.
Two questions help separate the findings: does the brand appear, and what does the answer say about it? A further question concerns the source: does it link to the brand’s website or somewhere else?
Read the wording
Automatic positive, neutral or negative classification condenses the text. It makes many answers easier to analyse but can lose nuance. “Good for small teams” is a relevant recommendation only if small teams belong to the audience being examined.
Unexpected results should therefore lead back to the answer. Check the product, intended use and qualifications. Generally favourable wording does not imply a purchase recommendation for every situation.
KI Score keeps the metrics separate
The market score combines mention rate and position coverage. Tone and citations do not enter that value.
Custom monitoring shows sentiment and recommendation rate separately. Recommendation rate uses classified brand mentions as its denominator, rather than every answer. For individual prompts, these analyses appear after at least five classified mentions.
A client report should identify the denominator and period. “Often recommended” and “frequently visible” may refer to different sets of observations. Reading the original answers makes those statements possible to check.
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