Tips & Guides

Reading your KI-Readiness report

What the Crawlers, Content, and Tasks sections under Site Health show, and what tiers, statuses, and bonus signals in the KI-Readiness report mean.

Last updated 11 days ago

The KI-Readiness report shows whether AI systems can technically fetch, read, and cite your website. This article explains how to read it. You'll find it in the sidebar under Actions → Site Health.

Three sections instead of an overall score

The report doesn't show an overall score. In the page header, you switch between three sections:

  • Crawlers: which AI crawlers your robots.txt allows. This section is selected when you open the page.
  • Content: all scored checks, plus the bonus signals and the checked pages.
  • Tasks: the open items with recommendations. The number on the tab shows how many are open.

The page header also has Analyze again, Page selection, and, as long as something is open, Copy fix prompt. In every section, you filter the list with the filter bar below the header.

Note: The report measures technical readability, not whether AI systems actually mention your brand. It doesn't feed into your KI Score.

The “Crawlers” section

The table lists the AI providers' crawlers with their permission according to your robots.txt. It has the columns Bot, Platform, Type, and Status. Below the table, you see how many of the listed crawlers are allowed, for example “12 of 15 allowed”. If there's a problem with your robots.txt, the finding and recommendation appear on the right of the filter bar. Use the Type filter (Visibility or Training) and the Status filter (Allowed or Blocked) to narrow the list.

  • Visibility: crawlers for search and live retrieval in AI answers. If one of them is blocked, that's a shortcoming, because AI answers then can't cite your pages.
  • Training: crawlers that only collect training data. Whether you allow them is a strategic decision. KI Score never counts blocking them as an error.

ChatGPT-User and Perplexity-User appear in the list as hints only, because according to their providers they hardly respect robots.txt. A block shows as No effect for them. This check doesn't detect blocks by a firewall or CDN, such as bot protection.

The “Content” section

The All checks card lists every individual check in the analysis: open ones first, then passed ones, then those that aren't scored. Below the title, you see how many of the scored checks passed, in the form “… of … checks passed.”, next to a badge with the number of open checks, for example “4 not passed”. The bonus signals appear in the same list but don't count toward these numbers. The check for visibility crawlers isn't listed here but in the Crawlers section.

Each row shows a colored status icon, the name of the check, for example Internal links, and the finding, meaning what the analysis actually detected. The info icon next to the name explains what the check measures. Click a row to expand it if it has details. For open checks, you then see the recommendation and the result on each checked page or where the issue was found.

Use the Status and Level filters to show, for example, only checks that didn't pass or only essential ones.

Below it is the Checked pages card: every checked page with its own result. A page-level check under All checks only passes if it passes on every page. To learn more, see Understanding checked pages in KI-Readiness.

Every check belongs to a level:

  • Essential: six checks that decide whether AI answers can cite your website at all: Website reachable, Readable HTML, Indexing allowed, Visibility crawlers allowed, Real 404 responses, and Snippet permissions.
  • Recommended: the remaining scored checks, such as Sitemap discoverable and up to date, Page title, Canonical URL, and the content page checks such as Citable content page.
  • Bonus: extra signals without points, see below.

The report doesn't show points. The level and the missing points do determine the order under Tasks, though: for the same status, essential items come before recommended ones.

Status of individual checks

Status Meaning
Passed The check is met.
Optimize The check is only partly met, or a less important feature is missing.
Not passed The check isn't met.
Not scored A neutral finding that doesn't count toward the rating, for example when the checked content pages couldn't be fetched.

Under All checks, you recognize the status by its colored icon; under Tasks, it appears as a badge. Scored checks marked Optimize or Not passed count as open and appear under Tasks.

The “Tasks” section

This section lists all open checks as a numbered list: failed checks before those marked Optimize, within those essential before recommended, and larger gaps first. Each item names the task, for example “Allow snippets”, the finding, where it was found, and the recommendation. Where it makes sense, a verification command below it lets you reproduce the result yourself. Here, too, you can filter by Status and Level.

Copy fix copies a single item, and Copy fix prompt in the page header copies all open items as a ready-made task for an AI tool. To turn them into a work plan and hand them off to your developers, see Building a work plan from readiness findings and Copying readiness fixes for your developers.

If nothing is open, the section shows “No open technical tasks”.

Bonus signals

Bonus signals are positive extra signals, never required. They appear in the Content section in the All checks list. Set the Level filter to Bonus to see only them:

  • Structured data
  • Content-bearing schema types
  • Complete Organization schema
  • sameAs links
  • llms.txt
  • Training crawler policy
  • Measurement reliability

For each signal, you see the finding. Bonus signals never count as not passed, don't count toward the passed checks, and don't appear under Tasks.

Training crawlers only collect training data. Whether you allow them is a strategic decision, and KI Score never counts blocking them as an error. Measurement reliability shows whether every request in the analysis got an answer. If requests were rejected, for example by bot protection, the findings for those addresses are uncertain.

What teams say about KI Score

“We finally see week by week where our brand shows up in ChatGPT and Perplexity.”

Lena Vogt, Head of SEO

“The score finally gave us one number the whole team actually understands.”

Tobias Reimann, CMO

“Instead of guessing which prompts matter, we now have real data.”

Franziska Aldag, Head of Content

“Within the first week we already saw which competitor was beating us in AI answers.”

Malte Ohlsen, CEO

“Setup took one afternoon, not weeks of onboarding.”

Insa Brechtel, Head of Marketing

“Finally a tool that takes AI Overviews as seriously as classic SEO.”

Jonas Peiter, SEO Manager

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