Structured data: do the facts behind your website match?
Carsten Pohl
The product page has the new price. Its JSON-LD still has the old one. A visitor may never notice, but a system reading both has two conflicting facts. Fixing that is useful work without having to guess at a hidden ranking factor.
Check the facts before the format
Structured data describes an organisation, product or article using a defined vocabulary. It can make information easier to identify. The markup should agree with the visible page: names, prices, availability and conditions need to match.
A syntactically valid block is only part of the check. Take an important offer page and compare its claims with the markup. Discrepancies often live in an old template, a separate pricing source or a field missed during a redesign.
What valid markup does not establish
It does not guarantee a mention in an AI answer. Google describes structured data as a way to help it understand pages. Its general search requirements also apply to AI search features; it does not require special GEO markup.
A sensible initial scope is the main product pages, company information and the templates behind them. Record where the values come from and who updates them. Otherwise the next price change can bring the same problem back.
Google’s introduction to structured data explains the basics and their relationship with visible page content.
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